Keep People Reading Your Content to Increase Your Ranking on Google
I think you’ll agree with me when I say:
It’s SUPER frustrating to spend hours writing content and then have your visitors bounce right after arriving.
Check this out:
I’ll teach you how you can keep your readers interested so that your message reaches your audience while boosting your rankings in search engines with 30 examples.
We’ve all been there, a visitor comes in from Google after searching for a phrase and taking the MASSIVE ACTION (that’s sarcasm) of clicking on your page that you worked so hard to get written and ranked…
…only to click that blasted back button!
I’ll tell you why, because your content sucks!
No, that’s not true at all. Chances are if your visitor had taken the time to read just a wee little bit, they’d have seen that you answered their question and beyond.
They never got far enough.
The average surfer is at best, impatient and worst needs a good dose of ADD medication!
They want their question answered NOW! I mean, don’t you?
So how do you keep their attention long enough to get them invested and reading?
Sub-Headings To Keep the Reader Reading
You’re probably saying, “I already knew that!”
Excellent, then you’re half way there…
…or are you?
Just using a sub-heading isn’t going to cut it. You see, it’s not just that you use sub-headings, it’s that you have to use them right!
In short, there has to be a benefit.
So it’s not just sub-headings, it’s…
Benefit Driven Sub-Headings Keep Your Readers Reading!
That’s right! The sub-heading is a great way to break up content so that it’s not so tedious to read, but it also needs to explain why it and the content that follows is important.
I’m going to provide you two pieces of text, you decide which one you like best…
Sub-Headings are Important
Sub-Headings are Important to Keep Your Readers Attention
Which one has more power to capture your attention? I’ll bet you didn’t pick the first one, and if you did remind me not to invite you to any party’s.
I mean, neither are perfect 10’s but I think you’ll agree that the second one, the one that conveys WHY sub-headings are important piques your interest way more than the first.
The point is, by breaking up your content and providing the benefits that are going to be conveyed in what follows you keep your reader's interest and…
You guessed it, they keep reading!
That is what you want right?
But there’s more, sub-headings will only take you so far. Next, you have to apply a little grease.
Grease-slide copy that is!
I’ll bet you’re wondering what the heck I’m talking about, right?
Let me explain:
The Bucket Brigade (aka Grease-Slide Copy) Keeps Your Visitors Eyes Sliding Down the Page
You need to call out the bucket brigade!
No, not the literal bucket brigade which in olden times was used to put out fires before things like hoses and fire trucks came on the scene.
What I’m talking about is a smooth transition designed to keep a reader sliding down your page.
This proven technique keeps the reader interested, it keeps your visitor’s eyes moving, especially when you use content that is broken up properly with short sentences and subheadings.
So what exactly is a bucket brigade?
Here’s how you do it:
That’s it. I just showed you, did you miss it?
The bucket brigade transitions you smoothly from one point to the next, it essentially keeps your eyes moving down the page and keeps your visitors interested.
You can use this method to ask pointed questions, like:
C’mon James, there’s no way that it can be that easy, right? I mean, surely it’s got to be tougher than that, doesn’t it?
It really isn’t.
Oops, I just did it again, that was another example of a grease slide transition.
How do I know that it works?
You’re still here, aren’t you? You’re still reading.
So, it looks like it worked on you, and if that’ s the case, why wouldn’t it work for you as well?
Simple… it will!
Here are 30 examples of bucket brigade phrases:
|Picture this…||Look:||Be honest…|
|News flash:||Check this out:||Boom!|
|Or is it?||Get it?||After all…|
|Strictly speaking…||In general…||Why?|
|But beware:||Here’s the point||Note:|
|It’s simple…||Stop now!||It’s simple…|
|Here’s why:||In short…||Enjoy!|
|Right now!||By the way…||You see…|
|I can’t stress this enough…||Frankly…||Then again…|
Keep Reading and I’ll Tell You More
Obviously, that’s not a comprehensive list of possibilities, is it?
That’s right, it’s not.
In fact, it’d be virtually impossible to list them all because there’s really no limit to them.
Anything that can cause your readers to keep sliding and scrolling, anything that is going to help pique their curiosity is going to keep them reading.
Think I’m exaggerating?
Well, maybe I am. But if I am, then answer that question that I asked you up above…
Why are you still reading?
It’s the power of the sliiide!
Don’t take it for granted, any message that you have can be conveyed in this way.
So do you have to completely change the way you write? Do you have to change your style?
Not really, no.
Write Normally, then Accentuate and You’ll Keep Things Interesting
My advice to you…
Write like you normally would. Don’t think about it too much.
Just write and get your point across using the style that you’ve always used.
When you’re done writing, then proofread your work. You do proofread your work, right?
Of course, you do!
When you’re done proofing, then go back through and apply the techniques I’ve taught you.
Change your headings, or insert new headings in strategic places that describe the benefit of what you are saying in the text that follows.
Naturally, you’re going to want to also ask some questions.
Questions keep your reader engaged, they make think.
So have we got that straight?
Oh, good, you’re still reading.
Annoying isn’t it?
Ok, I’ll stop.
Dammit, I did it again.
You see, after a while, it just becomes second nature. Once you’ve seen the benefit of this approach and how it keeps things moving …and interesting…
You’ll never go back to your old boring style of writing again because it works.
You don’t have to take my word for it.
Just watch your statistics and see if visitors are spending more time on your pages.
Oh, I almost forgot one of the main benefits that I alluded to above in the 4th sentence, “…while boosting your rankings…”
Keep Visitors Reading Your Content Longer to Increase Your Position on Google
Can it be that the amount time people spend reading your content (or the not reading your content) could be influencing your search engine rankings?
Yes, it’s true!
At least, it’s true for Google.
With Google’s more recent updates the amount of time spent on web pages is influencing where those pages rank in Google.
If people search for a keyword and click on your page in the results, read for a second or two, and then click the back button…
Google will trend your site downward!
The good news is that if they click on your link and they stay to read your content for over a minute, then Google is very likely to see that your page gets even more love by boosting your position!
Exciting isn’t it!
Well, it is if your visitors are staying to read your content.
Here’s a thought for you…
If people search for a keyword and don’t click on your link in Google’s results at all, your page will lose positions there too.
So, you better make sure your title and descriptions are compelling people to click on your content.
But that topic is for another post…
Tell Me About Your Experience and I’ll Mention You on Twitter
Try this approach and let me know about your successes (or even failures).
Let me know about your experience using these techniques in the comments below and if you leave me a link to your post (required) and your Twitter username (optional) I’ll mention you in a tweet and link to your post.