Category: Social Media Marketing (SMM)
Social media marketing (SMM) isn’t an option anymore, it’s a necessity!
So, why do I say that?
Because Google has been hard at work for the last 15 years to create more relevant search results.
That’s what it says on the Google stationary
So, what’s really happening?
I’ll tell you:
Google has created new knobs and dials to tweak that leverage…
- How many people click on your link in their results
- How long someone stays on your page
- And, you guessed it, how many people engage with your social media marketing efforts
In my opinion, It seems like in many ways Google has failed, and here’s why I think that…
First, it’s still possible to manipulate the results, but it is a lot more complicated.
Because of this, it increases the barrier of entry for the honest beginner.
Finally, this allows the big sites to create what they call “verticals” which then dominate the results.
Social Media Marketing to the Rescue?
That’s exactly right!
Seems like, social media networks are your ticket to traffic outside of Google and it’s search engine compatriots doesn’t it?
Correct.
As a bonus, once you’re established, your social media marketing efforts will also help your SEO efforts.
What is Social Media Marketing?
Just like it sounds.
It’s the practice of using social media networks to market your business or brand.
Social media networks like:
Especially relevant, social media has created a new brand of marketing called influencer marketing.
As a result, this new form of marketing has had the sociological side-effect of making practically everyone a social influencer.
Yep, you guessed it!
You essentially become one of your brands!
This Category will Help You with your Social Media Marketing
In conclusion, the posts and information in this category will help you.
How?
Because they will further your goal of becoming more adept with the concept of social media marketing with strategies, tools, and information teaching you how to use those tools.
This isn’t your kid’s social media…
While it will take time, your efforts will often drive traffic to your site instantly.
And that’s not all:
It will also increase your long-term game with the search engines!
