Tag: Social Media Marketing – SMM

Social media marketing is a type of marketing that has really caught on over the last few years.

Like other forms of marketing vs optimization, marketing costs you money (as opposed to optimization which costs you time).

Search engine marketing has been exploding for decades.

While social media marketing isn’t really new, people have only just started tapping into its power in the last 10 years.

Social Media Marketing Drives Traffic

In many cases, social media marketing (SMM) can be more lucrative, and cheaper than search engine marketing.

Why?

Because the targeting of traffic is often a measure above that of SEM and when you’re doing things right traffic is practically instant!

Simply by tweeting or posting you can gain valuable insight with instant traffic moving into your content.

You can actually achieve a decent amount of success through testing by using something like Facebook relatively cheaply.

You typically do not know what you do not know, and what you do not know can hurt you, or at the very least cost you.

Knowing how to take advantage of social media networks to maximize the effectiveness of your marketing capital is pivotal to your success.

Just like any other kind of marketing campaign, if you constantly lose money, you won’t be marketing very long.

This is definitely where a little bit of marketing money can give you some instant gratification.

In addition, it will help give some security of knowing when you get real traffic (agnostic of any strategy) that your material is going to work.

Test your funnels and conversion with real traffic.

It’s the only way to know for sure what works and what doesn’t.

Social helps you do that both organically (free) and cheaply with paid solutions.

In fact, there are tools that can even take some of the guesswork out before you spend any money.

Keep reading to find out more!