Category: Targeted Traffic Building

Once a website is established the number one priority has to be to produce traffic.

There are many ways to produce traffic from organic search engine optimization (SEO) and organic social media optimization (SMO) techniques to paid search engine marketing (SEM) and paid social media marketing (SMM) techniques and everything in between.

Buzz marketing is another way to focus on building traffic that encompasses many strategies including deliberate viral marketing techniques and word of mouth marketing (WOMM).

The point is that there are many ways to produce traffic for short and long term strategies. Knowing which to use and how to use them is the difference between success and failure.

Targeted traffic building is seven parts science, two parts art, and one part luck. That one part luck can make a huge difference if you are, well, lucky. The good news is that if you do this long enough, luck is a number game and it will happen to you.

Since none of us can control luck, I urge you to focus on those parts you can control. That’s the seven parts science and two parts art.

The science aspect of traffic building is boring, but because of that, it’s repeatable. That means that if you do what others have done and has been proven to work, you can expect similar results. That’s good. Repeatable processes are very good, you need to stick to those.

The two parts art is just a way to refer to that aspect of traffic building that is based on ingenuity. I’m not saying you have to be artistic, I’m saying you have to be clever, use your God given ingenuity. Don’t say you don’t have any, we all have moments of genius, you just have to invest and immerse yourself in the subject, and voila – you’ll find your genius!

Notice that I said immerse. I chose that word deliberately. It’s not enough to dabble at this, you have to invest in it.

If you have limitless funds, then this is going to be easier for you because I’ll tell you how you can use those funds to fast track things (later). If you don’t, that’s ok too. Because unlike the “real world”, you really can get started with little investment on the Internet, but then be prepared to spend a great deal of your time.

That’s right, just like everything else, it’s going to take you money and/or time. Don’t expect to put up a web page or two and be a millionaire, it just doesn’t work that way.

If you are looking to get rich quick with no investment or time commitment, then go buy a lottery ticket because you’re just wasting your time …and potentially mine, something I don’t tolerate well.

Come on in, fix yourself a beverage, and start working toward your new future. If you’re serious, then someday you are going to look back and toast a silent thank you to me and the others whose shoulders you stood on to find your dream.